Brand Colors

Brand Color Sample

A strong brand can be identified quickly by its usage of color. Since the mind interprets this non-verbal communication often faster than one can interpret content, the language of color can deliver powerful messages to reinforce the brand.

Ƶ’s secondary color palette consists of a variety of strong colors to accent the primary colors.

When used effectively, Ƶ’s color scheme reinforces the value and maintains a positive association with our brand. To maximize the effectiveness of your message using Ƶ colors, incorporate the following into practice:

  • Be intentional. Colors should be used with a purpose, perhaps to highlight, coordinate, or distinguish.

  • Maintain balance in application. Over or under usage of color can detract from the message, producing a feeling of clutter or emptiness.

  • Enhance the brand’s recognition. The coordination of Ƶ’s primary and secondary colors should always represent the “Ƶ look,” easily detectable even in the absence of identifying content.
  • Represent Ƶ’s personality. Use color to promote our personality… engaging, friendly, visionary. • Remember color perceptions. Colors evoke experiences, and when used appropriately, can convey the sentiment of your message.
      • Black suggests discipline, power, sophistication, confidence
      • White symbolizes new beginnings, innocence, completeness, efficiency
      • Blue indicates trust, reliability, confidence, perseverance
      • Yellow signifies enthusiasm, creativity, illumination, fun

The official colors of Ƶ are black and white, with accent colors of blue (PMS 292) and yellow (PMS 123).

Gold metallic ink (Pantone #874) or silver metallic ink (Pantone #877) may be used on high-quality communications. Gold foil (#424) or silver foil (#420) stamping may also be used when printing on the highest-quality communications.

Primary Color Palette

Blue
PMS 292
#79BDE9
Yellow
PMS 123
#FFC423
Black
PMS N/A
#000000
White
PMS N/A
#FFFFFF
Gold Foil
PMS 874
#bc9b6a
Silver Foil
PMS 877
#a7a9ac

 


Secondary Color Palette

PMS 289
#002a5c
PMS 2945
#0069aa
PMS 202
#822433
PMS 131
#Ce8e00
PMS 1615
#86431e
PMS 463
#6c4d23
PMS 4625
#512b1b
PMS 424
#7c6a56
PMS 417
#6d6f64
PMS 424
#6c6f70
PMS 616
#ecdfa8
PMS 727
#f1cea4

 


Accents

PMS 381
#d5e03c
PMS 383
#b1bb1e
PMS 159
#e36e1e
PMS 157
#fba25e

 


Athletics Color Palette

Black
PMS N/A
#000000
White
PMS N/A
#FFFFFF
Blue
PMS 292
#79BDE9
Yellow
PMS 123
#FFC423