A Year of LIGHT: 2021

 

 

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Training
Professional training and learning opportunities that provide the latest in-demand skills, knowledge and abilities.

The Lloyd D. Levenson Institute of Gaming Hospitality and Tourism (LIGHT), in the School of Business at ������Ƶ, now offers certificates designed specifically for professionals in the gaming, hospitality, tourism and event management industries. These programs bring together resources from across the University and regional business community and are delivered in partnership with the Office of Continuing Studies at ������Ƶ and the New Jersey Tourism Industry Association.

Click the icons below to explore the opportunities:

 

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Events
Conferences, symposia, lecture series and panel discussions which provide a forum for public policy discussions.

Destination Cannabis: Insight for New Jersey Hospitality and Tourism, February 24, 2021

Getting Back Togethe: Restoring Consumer Confidence in Public Gathering Spaces, April 29, 2021

13^th Annual Jersey Shorecast, May 12, 2021

2^nd Annual Jersey ShoreView, October 21, 2021

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Research
Scholarly projects, surveys and experiential research, which contribute to knowledge in the field of gaming, hospitality and tourism.

 

Atlantic City Restaurant Week

Annual survey of Atlantic City Restaurant Week patrons. Providing insight into visitor demographics, activities and perceptions. The 2020 event was cut short when NJ Governor Phil Murphy issued Executive Order 103 on March 9, 2020 declaring a state of emergency and a public health emergency, and Executive Order 104 on March 16, 2020 which ordered restaurants to transition to take out or delivery only.

 

Atlantic City Visitor Survey 2021

The Lloyd D. Levenson Institute for Gaming, Hospitality and Tourism (LIGHT) at ������Ƶ University
undertook the development and administration of a survey exploring the perceptions and preferences of visitors to the Atlantic County region in response to the COVID-19 pandemic.

 

Atlantic City Stakeholder Survey

Through community discourse and ongoing efforts by the city, county and state it has become clear that Atlantic City is in need of a new marketing campaign and a strategic plan for promoting its tourism product. To this end, the Casino Reinvestment Development Authority (CRDA), secured the services of Masterpiece Advertising of Atlantic City (Masterpiece). Masterpiece sought research to inform the design of the campaign and plan for the city, and so partnered with The Lloyd D. Levenson Institute of Gaming Hospitality and Tourism, ������Ƶ School of Business (LIGHT) to conduct two studies. The first “Lifestyle” survey was conducted in September 2021 (report October 2021) and sought to gauge the perceptions and motivations of Atlantic City visitors, the second, this “Stakeholder” survey, sought feedback from the city’s industry and community leaders.

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Publications
Industry reports and trade publications that support sound decision making among policy makers and leaders in the region’s three largest industries.

International Journal of Gaming, Hospitality and Tourism (IJGHT)

LIGHT’s On

Monthly Snapshots

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Awareness
Serving as an advocate and authority on the gaming, hospitality and tourism through varied local, regional, national and global media channels.

For the year ended 2020 LIGHT was mentioned in 442 articles read by over 450 million people worldwide. LIGHT was featured in the Associated Press, Washington Post, Daily Mail (UK), Philadelphia Inquirer, NJBiz and The Press of Atlantic City, and on New Jersey 101.5 and ABC News.

* The University changed media tracking vendors from Trend Kite to Critical Mention as of July 1, 2020.

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Thank you to all who contributed to another successful year at LIGHT!